“Digital Transformation or Digital Marketing” which is better for my business?
Does this question keep wandering in your mind when you think about enhancing your business?
I hope we can help you out with it.
Digital transformation is a process and digital marketing is a technique that can be used while you are working to enhance your business. Digital transformation is something that you work to improve your business process, its workflow through hassle-free and automation processes. Digital marketing is the implementation of various advanced marketing techniques for promoting your business’s online presence organically.
Want to know more about this? Keep reading.
In this article, we have covered all the essential techniques and real-time examples to understand the difference between digital marketing and transformation.
What is Digital Transformation?
Digital transformation is the complete redesigning of your business. This is the process of modifying or creating new business culture using the latest technologies. The implementation of digital transformation will result in fundamental changes to how the business processes, culture and delivers value to the customers.
The transformation begins when we have moved from paper to excel or any application to maintain your business and is further implemented in every area of your business – sales, customer service, marketing, and more. Digital transformation is all about how you think and engage with your customers.
What is Digital Marketing?
Digital marketing is the process of promoting your business/products via different digital channels. Businesses can leverage digital marketing techniques such as search engine optimization (SEO), email marketing, content creation and more, to reach their potential customers, increase brand awareness, and improve online presence effectively. The scope of digital marketing is motivating and has a generous amount of opportunities in the future.
Techniques involved in both digital transformation and marketing
Adapting the latest techniques to your business is something essential to keep yourself in line with the trend. These technologies would help in improving your connectivity with the world and be more effective in the acquisition and retention of customers.
Artificial Intelligence — AI is the stimulation of human intelligence by machines. The implementation of AI in a business will generate better productivity and make use of data efficiently collected by the company. This technique can help in analyzing the customers’ behavior, gather insights to identify the trends in real-time and improve customer satisfaction by automated customer service.
Augmented and Virtual Reality — There is a misconception that AR and VR are only for gamers but, it is multifaceted and is utilized in various industries by understanding and tailoring the business needs. VR can help healthcare professionals to practice complex procedures in a safe and realistic environment. AR and VR can also be utilized in the military for training soldiers. The technology can also be effectively used in industries like retail, automobile, and more.
IoT — The Internet Of Things is the system of interrelated computing devices, machines, and objects that can transfer data without any interaction. This helps in gathering information like user preferences, which would help marketers to reach their audiences efficiently. IoT helps in understanding and informing businesses about what is happening.
Bots — Bots are improved intelligent systems on the internet that can interact with the user. This helps with the two-way communication between the customer and the brand. This is commonly used to provide searches, and product recommendations in the sales department.
Big Data — It helps in improving data collection as it is capable of handling a large amount of data collected by organizations. The data analytics technique also helps in analyzing the performance of your campaign, which can be useful for your business to decide on what improvements are required.
Block Chains — Blockchain is considered to be a key player in digital transformation. This technique allows enhancing business with the automated business processes, and launch of new digital products. The information on blockchains are linked with cryptography, decentralized, verifiable, and easily viewable for the public. It helps in improving the trust, security, and transparency of the data shared in the business network.
Digital marketing techniques
SEO — Search engine optimization is a digital marketing technique that is implemented to improve the website traffic and its online presence in search engines like Google. This technique also helps businesses in increasing their brand awareness.
Content Marketing — It is the marketing strategy that is used to attract and retain customers by creating and sharing relevant content/articles representing your brand. The content could be a blog, article, social media post, campaign, video content and a lot more. Through this strategy, you can help your customers to know more about your business and its objectives.
Email Marketing — It is a great technique to keep your customers engaged with your business. Whether you want your visitors to sign up or bring back customers to your store or acknowledge your customers or retain your customers — email marketing is a great strategy. This even helps in maintaining a good relationship with your customers.
Social Media Marketing — Social media is an outstanding way to make a strong online presence for your business. This is an efficient way to promote brand awareness globally. Posting your products/services on different social accounts, or promoting your brand with the help of social media influencers.
Referral Marketing — This is a smart way to bring in more customers to your business. Introducing a referral program can bring in more customers and conversions to your business.
Examples of Digital Transformation and Marketing
Successful companies that have adopted digital transformation
Porsche — The well-performing German automobile manufacturer has adapted transformation right R&D centers to software development projects that are focusing on collecting user information. The company has set up a separate entity “Porsche Consulting Innovation Lab” which completely drives innovation. The implementation of big data, machine learning, blockchain, and IoT technologies has helped in improving customer satisfaction resulting in more sales.
Starbucks — The implementation of the AI-based tool “Deep Brew” has helped Starbucks to analyze and collect information like population, income level, traffic, and more. This has helped them to choose the most appropriate location for their new restaurants.
Keller Williams — The “KW Command” is the replacement of a third-party CRM system that helps agents to run their business efficiently.
IKEA — This traditional company has implemented augmented reality, allowing users to choose furniture before making an actual purchase. The company also bought “TaskRabbit” to help customers to find people for assembling furniture. The implementation of advanced 3D and AI technology allows customers to upload pictures and that would be automatically displayed in 3D.
Walmart — The company has a great commitment to digital transformation. It deployed autonomous robots offering on-shelf inventory, self-driving floor scrubbers and many more. It also invested in new markets, eCommerce stores for increasing revenue.
Successful companies that have adopted digital marketing
Airbnb — Airbnb with its implementation of outstanding social media campaigns has brought in more interaction and followers to its travel forum. They were keen and aimed at bringing in more guests and hosts to their platform, hence investing more in creating relevant content for their business. This strategy helped in creating more demand for their business, resulting in Airbnb becoming the superstars of social media in the travel industry.
Slack — Slack is an effective collaboration tool that allows teammates to communicate and share files on one platform. It aimed at delivering an excellent customer experience by handling nearly 8000 desk tickets every month. Slack provides outstanding solutions with a positive and appealing customer experience. This has naturally increased the usage of the platform by various companies.
Mint — Though Mint was not much popular, they invested in high-quality content production. They concentrated on creating attractive infographics, informative blog posts, and more for grabbing visitors/customers attention. Dedicated and high-quality content production with standards can bring substantial revenue to your business.
Zappos — Zappos is an eCommerce platform store exclusively for shoes. The store has keenly focused on its customer needs and has implemented effective digital marketing strategies that keep its online presence in a more stabilized manner. The 365-day money guarantee, free shipping, and many more policies are quite attractive and urge more customers to sign up for their policies and purchase from them often. Zappos hasn’t invested much in marketing strategies, but its policies and social media campaigns have grabbed the attention. They planned and worked on content marketing with the right strategies by listening to their audience.