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Google Adds New Vehicle Ads Search Placement to Help Auto Sellers Align with Evolving Search Trends

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With more and more people using the web to search for auto purchase options, Google is leaning into this trend, with new vehicle ads on Search, which will display nearby cars for sale, and provide more direct connection from search results.

As you can see in this example, Google’s new vehicle ads option will enable auto sellers to occupy valuable top of search real estate, helping to maximize attention and response.

To use the new placement, auto advertisers will need to create a vehicle inventory data feed, and connect it via Google’s Merchant Center in order to fuel the listings, and ensure that they remain up to date.

It could be a good way to maximize awareness among searchers, and with 95% of vehicle buyers now using online sources to find vehicle information – twice as many as those that begin their research process at a dealer – that has to be a key consideration for auto sellers in the modern environment.

Indeed, Google says that advertisers who complemented their existing Search campaigns with its new vehicle ads saw a 25% average increase in conversion during beta testing.

It may well end up being a key consideration.

Google’s new vehicle ad placement is currently available in the US, and will be coming to more countries soon.

Comments (4)

  • Riva Collins

    May 31, 2021 - 7:47 am

    It’s no secret that the digital industry is booming. From exciting startups to need ghor fore global and brands, companies are reaching out.

  • Riva Collins

    May 31, 2021 - 7:47 am

    It’s no secret that the digital industry is booming. From exciting startups to need ghor fore global and brands, companies are reaching out.

  • Obila Doe

    May 31, 2021 - 7:49 am

    There is absolutely no justification for an attack like this in our communities and we must all work together to bring those responsible to justice.

  • Obila Doe

    May 31, 2021 - 7:49 am

    There is absolutely no justification for an attack like this in our communities and we must all work together to bring those responsible to justice.

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